1. Introduce A Great New ProductHold a contest to giveaway new products. Just because a company thinks that their product is the best new item on the market does not mean that people will spend the money to purchase the item. A company should allow people to have the chance to win the item, and then the winners can rant and rave about how much they love it. However, the item does need to be good. Word of mouth can either make or break a company and the product that they are trying to sell.
2. Reward Your Current Fan BaseDon't forget the rest of your fans on the blog that did not win. Still thank them for following the blog, and recognize that you (the company) value them.
3. Capitalize On Trends For SEO
Think of the best times to give items away. Holidays are a great time to do giveaways on a blog. Or think of minor holidays as well. People love the little things, and doing giveaways that correlate with a holiday may bring in more traffic for your business blog.
http://todaymade.com/blog/contest-giveaway/

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