Twitter Lists and What I Learned

Going through my twitter list and seeing all the successful cupcake businesses I noticed that not only do they have twitter accounts but they have Instagram and Facebook accounts as well. When I looked at their instagram accounts I noticed that they were constantly updating photos of their business and beautiful cupcake creations. The cupcake businesses who did not post regularly had fewer followers were less engaging with the audience, and had no Instagram or Facebook. I think that shows that the better you know your target audience, and the more engaging you are the more success you will have in social media.

Twitter Lists: Cupcake Business

Every since I was little I have enjoyed cooking and baking with my mom. It has been a dream of mine to maybe someday open up my own cupcake/bakery. There are so many cupcake businesses out there and I found quite a few on twitter. A majority of the businesses I found were former Food Network winners on the hit TV show "Cupcake Wars". I noticed the cupcake businesses who had been on that show had a larger following on twitter than the ones who weren't on the show. Interesting enough the businesses with more followers have posts and pictures that are more professional and all around interesting. I also noticed that they were constantly tweeting questions like "What is your favorite cupcake filling?".  It really got the audience attention and they the majority of followers tweeted back as well.

Twitter list

Looking at the list on my class twitter account, I saw that the businesses are not only using twitter to post pictures but also their instagram accounts. This is letting me see that they are using multiple social networks, and integrating them into one account.

They are also retweeting people that tweeted to them. This is engaging people into their accounts, and allows the customers to feel closer to them.

Going through my twitter lists after thanksgiving break, I find lots of ads and promos for Black Friday. There were even some that went a week early. This makes me realize two things. One, guitar gear is just a luxury of life that people buy but do not need. Two, it is a business world that follows most of the consumer world trends. Being these two things, the guitar gear world runs sales and reduces their markup often. They attempt to use marketing schemes that everyone else does. Who uses a pedal. What tours a guitar went on. It makes me realize that people could be just business people and know nothing about guitar yet I am trusting them as experts in their field. I've learned to do my research and attempt to buy use when I need it. Not full price or slightly reduced when on sale. 

Following Tweets and what I learn

 After reading the tweets from different restaurants, I learned that there are different ways to get people to follow their twitter account. Ways to do that is ask the followers questions, create discussions so people can tweet back to the account, and place links on the tweet for people to click. I found that this could be beneficial for the companies allowing people to see them, and possibly remember them as well. Placing pictures with the tweets could also allow for the followers to relate better to the tweet.   

Twitter Assignment- Guitar Gear Blog

After reading many articles on guitar gear I have come to the conclusion that the mystified word “tone” is something that is completely subjective. There is no amount of money that can buy a certain device that makes a person have good tone. Therefore, all of these advertising schemes are great marketing campaigns but there is truly no right answer. There is no best compared to the rest. Talent is a human thing rather than a product thing and if I should invest in anything, it should be in lessons rather than gear. 

Benefits of Blogging

1.) It helps drives traffic to your website.
Every time you blog post you creating one more index page on your website. It is also one more cue to Google and other search engines that your website is active and they should be checking in regularly  to see what content you publish.

2.) It helps convert that traffic into leads.
Each new post is an opportunity to create more leads. This can simply be done by creating a lead generated call to action to every blog post. This can be anything such as free e books, free data sheets, and free trials, basically anything that involves the reader to share their information.

3.) It helps establish authority.
 The best blogs answer common questions their leads and customers have. If you are constantly posting content that is helpful and interesting to your target audience, it helps to establish a sense of authority in their eyes.

Once a business can understand the benefits of blogging there is no reason for not blogging regularly and with a specific purpose. Do you think these benefits are worth putting the time and effort into creating a blog?
Benefits of Blogging