Twitter Lists and What I Learned

Going through my twitter list and seeing all the successful cupcake businesses I noticed that not only do they have twitter accounts but they have Instagram and Facebook accounts as well. When I looked at their instagram accounts I noticed that they were constantly updating photos of their business and beautiful cupcake creations. The cupcake businesses who did not post regularly had fewer followers were less engaging with the audience, and had no Instagram or Facebook. I think that shows that the better you know your target audience, and the more engaging you are the more success you will have in social media.