Going through my twitter lists after thanksgiving break, I find lots of ads and promos for Black Friday. There were even some that went a week early. This makes me realize two things. One, guitar gear is just a luxury of life that people buy but do not need. Two, it is a business world that follows most of the consumer world trends. Being these two things, the guitar gear world runs sales and reduces their markup often. They attempt to use marketing schemes that everyone else does. Who uses a pedal. What tours a guitar went on. It makes me realize that people could be just business people and know nothing about guitar yet I am trusting them as experts in their field. I've learned to do my research and attempt to buy use when I need it. Not full price or slightly reduced when on sale.