1.) It helps drives traffic to your website.
Every time you blog post you creating one more index page on your website. It is also one more cue to Google and other search engines that your website is active and they should be checking in regularly to see what content you publish.
2.) It helps convert that traffic into leads.
Each new post is an opportunity to create more leads. This can simply be done by creating a lead generated call to action to every blog post. This can be anything such as free e books, free data sheets, and free trials, basically anything that involves the reader to share their information.
3.) It helps establish authority.
The best blogs answer common questions their leads and customers have. If you are constantly posting content that is helpful and interesting to your target audience, it helps to establish a sense of authority in their eyes.
Once a business can understand the benefits of blogging there is no reason for not blogging regularly and with a specific purpose. Do you think these benefits are worth putting the time and effort into creating a blog?
Benefits of Blogging
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