This articles had a lot of great advice on the purposes of blogging and steps to growing a good blog. The two things that can really make an impact is simply to get inside the audiences head, and ask for their feedback. The purpose of the blog should be to please the audience, find out what they want to read. Every post should be exciting, new and eye catching to the audience. Also, asking the audience for feedback can be a great way to bring the audience in. The people reading the blog want to feel that they have a say and some type of input. Even asking for feedback on previous posts and asking the audience what topics they are interested in learning more about can make a big difference.
What questions do you think company blogs should ask their audiences?
company blogging
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