Twitter Lists and What I Learned

Going through my twitter list and seeing all the successful cupcake businesses I noticed that not only do they have twitter accounts but they have Instagram and Facebook accounts as well. When I looked at their instagram accounts I noticed that they were constantly updating photos of their business and beautiful cupcake creations. The cupcake businesses who did not post regularly had fewer followers were less engaging with the audience, and had no Instagram or Facebook. I think that shows that the better you know your target audience, and the more engaging you are the more success you will have in social media.

Twitter Lists: Cupcake Business

Every since I was little I have enjoyed cooking and baking with my mom. It has been a dream of mine to maybe someday open up my own cupcake/bakery. There are so many cupcake businesses out there and I found quite a few on twitter. A majority of the businesses I found were former Food Network winners on the hit TV show "Cupcake Wars". I noticed the cupcake businesses who had been on that show had a larger following on twitter than the ones who weren't on the show. Interesting enough the businesses with more followers have posts and pictures that are more professional and all around interesting. I also noticed that they were constantly tweeting questions like "What is your favorite cupcake filling?".  It really got the audience attention and they the majority of followers tweeted back as well.

Twitter list

Looking at the list on my class twitter account, I saw that the businesses are not only using twitter to post pictures but also their instagram accounts. This is letting me see that they are using multiple social networks, and integrating them into one account.

They are also retweeting people that tweeted to them. This is engaging people into their accounts, and allows the customers to feel closer to them.

Going through my twitter lists after thanksgiving break, I find lots of ads and promos for Black Friday. There were even some that went a week early. This makes me realize two things. One, guitar gear is just a luxury of life that people buy but do not need. Two, it is a business world that follows most of the consumer world trends. Being these two things, the guitar gear world runs sales and reduces their markup often. They attempt to use marketing schemes that everyone else does. Who uses a pedal. What tours a guitar went on. It makes me realize that people could be just business people and know nothing about guitar yet I am trusting them as experts in their field. I've learned to do my research and attempt to buy use when I need it. Not full price or slightly reduced when on sale.