Around the world, in every aspect of life, there are two types of people. The ones who are innovative and the ones who are trying to keep up. In business, this rule is no different. I was reading a blog about businesses who have successful blogs. In the first paragraph, the author said “you don’t have to reinvent the wheel—just model the best. Take a look at these thriving blogs and apply the same success strategies to your own blog.” At first this is a good idea. If someone is doing something well, why not do the same as they are? In traditional, face-to-face business, this could work and not raise any concerns because you would rarely copy the idea of a competitor that is right down the street. However, in the world of blogging, every website is just a click away from each other. Do you really want to copy a blog that is only a click away? If you are the copier, you will always be behind the innovator. I personally find it annoying when multiple websites are the same. So the question to draw all this together is this:

Do you think a startup blog should copy a successful blog?

Increase Blogging Traffic

    

Your blog title is extremely important. This is the first thing that people see, and how people will judge your blog. A title needs to be clear, direct, but creative.
The blog should have a purpose as well. The information needs to be educational, tell a story, or solve a problem. Mainly keep the blog simple for the readers.
Keep the URL to your blog short. No reader wants to have to remember a extra long URL to a blog. The URL needs to be simple, short, and easy to spell. As a blogger, do not spell words in different manners, making it hard for the readers to visit the site.
Photos, they are eye catching and allows the readers to see an image about what they are reading.
As a blogger, if you were to use these skills your blog could see an increase of traffic. So next time you blog, place photos, use a catchy title, and keep your URL simple.

10 ways to increase your blog traffic

Blogging in the Business World

Blogs in general, can provide a great way to get people talking about a business. Most small business do not find the need to spend time creating a blog. The truth is if your company produces unique products and services then you definitely should be blogging and getting your companies name out there. There can be many returns on investing the time and effort into creating a blog for your business. When you blog you are not only putting yourself out there, but you are publicly demonstrating your leadership, personal integrity, insightful thoughts, and humor. Essentially what you blog about is bait for potential customers, it gives them a little insight into what the business is and you keep them wanting to know more. What kind of insightful thoughts would you post about your business?

References: 6 Reasons Every Small Business Should Be Blogging

Reasons for your Business to Blog

      There are many reasons to blog now days. However, should a business blog? After reading an article about business' blogging there are many reasons for a business to blog. 
      Blogging allows many perks for a business of any size. Creating a blog allows a simple way of allowing a business to become public to people. It also brings in more customers to the business, according to a study by HubSpot Survey.
      If a business has a blog, that they keep updated, it allows the business to have a voice. It allows the business to share new products, services, or give out comments to the customers.
      A blog also allows a business to have free PR. A blog allows the business to have a voice with their customers and to give insight on what the customers are wanting to have from the business.
      So I am asking you, do you believe that having a blog for a business is effective?